Salon Optimism Discover What Makes Us Unique

Valerie Craig

I absolutely love doing hair. It’s my favorite medium as an artist. I have been working in salons for 20 years and still get excited every day that I’m behind the chair. I asked my 11 year old son, “What would you name a salon where there is nothing but positive energy, a place where people want to come hangout, a place where we help people to feel better, completely.” Within seconds he responded, “The Optimist Club is a group of people who get together to help the community, and to be ‘optimistic’ is to be ‘positive.’” And so came the name, Salon Optimism.

Valerie Craig

I absolutely love doing hair. It’s my favorite medium as an artist. I have been working in salons for 20 years and still get excited every day that I’m behind the chair.

Jenna Bazzy

As I was growing up I was always extremely interested in the way I looked and the fashion industry as a whole. My sister has been a stylist ever since I was young and being raised around this industry was so exciting and always changing—I loved it! It wasn’t until high school when I enrolled in cosmetology that I realized it was exactly where I was supposed to be. Being able to have a vision and create it through this form of art is incredible. I love my job more and more every day. And when it comes down to it, we all know life isn’t perfect…but your hair can be! And I’m here to make sure it will be. I can honestly say I’ve followed my dreams.

Jenna Bazzy

Having a vision and creating it through this form of art is incredible. I love my job more and more every day. When it comes down to it, we all know life isn’t perfect but your hair can be!

Mary Jensen

I love doing hair! The creativity is mine. Your hair with Mary Flair! It’s been one of my passions since I received my Barbie doll head for Christmas in sixth grade. Barbie’s hair was styled daily for months on end! Come be my Barbie doll head and allow me to design your hair with the talent God put in my hands! Creativity plus 20 years in the industry equals HOT STUFF! Just know this Barbie never complained! P.S.- If she did, she went back in the box!
Mary Jensen

I love doing hair! The creativity is mine. Your hair with Mary Flair! It’s been one of my passions since I received my Barbie Doll head for Christmas in sixth grade.

Philip Mclatcher

I have always had a passion for helping woman look and feel their best. Having the ability to love what you do with passion, to touch and impact lives on a daily basis, and to be able to creatively express yourself makes our industry incredibly unique.  I have been fortunate that for the past thirty eight years as a hairstylist, I have been able to enjoy a career as a hairstylist, colourist, platform artist, I have worked with photographers and fashion models and finally as a salon owner for twenty one years.
Philip Mclatcher

Having the ability to love what you do with passion, to touch and impact lives on a daily basis, and to be able to creatively express yourself makes our industry incredibly unique.

Janine Mclatcher

I am a licensed expert in air brush beauty and bridal makeup with over 30 years experience. My broad range of skills include print, model portfolios, billboard, album jackets, and industrial film. I use quality custom blended, long lasting cosmetics for all looks whether Classic, Modern, Trendy or Edgy.

Janine Mclatcher

I am a licensed expert in air brush beauty and bridal makeup with over 30 years experience. My range of skills include print, model portfolios, billboard, album jackets, and industrial film.

Lena Vulaj

My career as a hairdresser has spanned over 20 years. My passion for hair has taken me to London, New York, L.A., Miami, and Toronto. I am Vidal Sasson, and Toni and Guy trained in the universal cutting and coloring techniques. Also, I have trained at Bumble and Bumble University in advanced hair cutting and coloring artistry. As an artist, I continue to challenge and update my art. In my spare time, I enjoy theater, guitar, cooking, traveling, family, community, volunteering, and have a deep love for reading. I feel that these activities contribute to my balance and well-roundedness.

Lena Vulaj

I am Vidal Sasson and Toni & Guy trained in universal cutting and coloring techniques. I have also trained at Bumble and Bumble University in advanced hair cutting and coloring artistry.

Annie Musta

I have been a stylist for more than 10 years. My mission is to make people feel good about themselves. We live in a busy world and it’s important to take time for yourself. If you’re looking to perfect your look, come see me!

Annie Musta

I have been a stylist for more than 10 years. My mission is to make people feel good about themselves. We live in a busy world and it’s important to take time for yourself. If you’re looking to perfect your look, come see me!

Jessica Reese

When I started in this industry back in ’97, creativity was my driving force. As time, growth and life experience started to take form, I had a rediscovery for my passions in the journey I was on. While the love for creative hair design remained…my ‘new’ driving force became the individuals themselves. I absolutely love people! I have met the most amazing people along this journey. I am thankful for the ‘Avenue of Hair’ for creating the opportunity to meet people where they are and having the privilege of not just touching their hair but hopefully their hearts. I adopted a phrase sometime ago, “I just wrap the gift.” People and relationships are such valuable gifts, and I am so honored to be interwoven into the lives of others.

Jessica Reese

I absolutely love people! I am thankful for the “Avenue of Hair” for creating the opportunity to meet people where they are and having the privilege of not just touching their hair but hopefully their hearts.

Linda Aleshker

I have been licensed for over 36 years and have worked in the Rochester area for the last 10 years. Get away from your daily routine and treat yourself to a little pampering the European way. I specialize in European style manicures and pedicures. I bring the natural beauty out of your hands and feet and add that special touch with nail art when you want that little extra oomph. If you are looking for a friendly and enjoyable experience, schedule your appointment with me today!

Linda Aleshker

I have been licensed for over 36 years and have worked in the Rochester area for the last 10 years. My passion for nails is demonstrated through my attention to detail and commitment to quality service.

Kenzie Hennig

I’ve always been an artist at heart and I’ve always loved doing hair from a young age, so naturally, doing hair was my calling. In fact, by the time I graduated high school, I already had my cosmetology license because that is just how ready I was to get out into the world of hair and beauty. From early on in high school to now, every day, I am doing what I know and love. And most importantly, I have the career i’ve always dreamed of, and nothing is better than that!

Kenzie Hennig

I’ve always been an artist at heart!
At a very young age I started playing around with hair and that’s when it hit me, being a cosmetologist was my calling.
I could not and would not want to imagine myself doing anything else! Every day, I am doing what I know and love.

Dodi Lewis

As a nail professional for over 30 years, I am passionate about taking care of my client’s nails. But more important is taking care of my clients! I have become a confidant for my clients to share and feel comfortable. They leave feeling pampered and respected! I offer manicures, including Shellac, pedicures, and nail enhancements. I am so happy to be a part of Salon Optimism!

Dodi Lewis

As a nail professional for over 30 years.
I am passionate about taking care of my client’s nails. But more important is taking care of my clients! I have become a confidant for my clients to share and feel comfortable. They leave feeling pampered and respected! I offer manicures, Shellac, pedicures, and nail enhancements.

Antonio Carnes

I currently hold full cosmetology licensure in the state of Michigan and the state of Nevada. I have traveled extensively as a hairstylist and have had the opportunity to work directly with Artistic Directors and leading salons on the world famous Las Vegas Boulevard Strip.

I have worked with photo, runway, stage, and numerous events within the community, including styling for contestants of Donald Trump’s Miss Universe pageant in Las Vegas, Nevada and productions at Olympia Entertainment’s the Fox Theater in Detroit, Michigan.

Antonio Carnes

”Thank you for calling Salon Optimism. My name is Antonio, how may I assist you?”
Yes, thats me! I’m the voice that schedules your appointment and the smile that greets you at the door. But I’m not only Front Desk Support, I also provide services as a Licensed Cosmetologist of seven years. Formerly of Las Vegas, Nevada.





Salon Philosophy

Salon Optimism is a full service salon dedicated to consistently providing high customer satisfaction from experienced, exper t stylists, and technicians.
Salon Optimism works with and retails Bumble and Bumble styling products, various hair tools, and accessories.

We have created an enjoyable atmosphere between employees and clientele with respect to diversity. We maintain a friendly, fair, and creative work environment. Our salon produces new ideas and outstanding work with services that are valued at an acceptable, competitive cost.

Our mission is not only to provide a salon where people can go to look better on the outside,
but to foster an environment that helps them feel better on the inside.



Salon Services

Our talented staff offers a full menu of salon services including hair, nail, facials, waxing, make-up, and bridal packages.


As stylists, we are trend innovators defining our clients personal brands with their look, while activating the confidence that comes with the special connection between their inner and outer beauty.

- Valerie Craig, Stylist & Salon Owner.

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